When I was put on the Indiana University brand team, I knew the process would be long and very involved. For nearly a full year, we audited, tested, and redefined not just how we look but our overall voice and tone as a university. The most recognizable brand in the state went from a quickly put together 16-page brand book to a 100-page guide for all marketers across IU’s nine campuses.
What we found in our audit was alarming. Every school and department had its own look and feel and often times its own logo. You’d be lucky if there was even an IU trident on their marketing materials. Because of the brand team’s dedication and focus, Indiana University is a more unified brand than it has ever been.
UCDA Design Award Winner