OpenEnterprise.AI
Digital Marketing Campaign
Lead Designer
We’re in the golden age of artificial intelligence where new apps are being developed daily hailing how AI and machine learning can change the way we work. With this revolution in the tech industry, it’s more important than ever to differentiate your product in this overpopulated marketplace.
For this project, we set out to do just that. Although still in development, we wanted to introduce the world to OpenEnterprise.ai—a revolutionary industry data platform—through an intuitive, personalized, and one-of-a-kind brand experience. In this project, I provided a comprehensive set of design services, including responsive website design, custom illustrations and animations, visual identity system, UI library, social media graphics, and email marketing templates.
Site design and user acquisition​
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The purpose of the site was to give a simple and clear overview of OpenEnterprise’s vision and the advantages they bring to your company’s existing data stack. By incorporating moments of delight through interaction and animation we hoped to draw users down the page where they can sign up to stay up to date on all things OpenEnterprise—from company news to product launches and demos. Since we knew site traffic would come primarily from social, we designed with a mobile-first mindset.
Brand Awareness
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In conjunction with site launch, OpenEnterprise needed social assets that introduced the world to their product and directed people to the site. Tying in brand elements and industry insights, I developed a library of social assets with messaging supporting product value—“Why OpenEnterprise? Why now?”
Custom illustrations and animations
Being part of the AI revolution meant we needed creative that didn’t feel like everything else. When you search for images depicting data, AI, or machine learning they all tend to look the same—lots of robots, brains, and binary code. We didn’t want to look like everyone else so we made sure our illustrative style was as enigmatic as AI itself.
