Enamel pin sets and packaging design

Lead Designer

One of my favorite things about the College of Arts and Sciences is their creative exploration. When they reached out, looking to create some items to mail out to their direct admit students, I knew it would be an exciting project. 

Being a direct-admit to any school is a big deal, and the College wanted something that spoke to that achievement. We concepted several items but kept coming back to the idea of a badge, something students could wear with pride. And then it hit us—enamel pins. They’re gender-neutral, unique, and perfect for wearing on a backpack. Design and messaging for the pins and backer cards were inspired by the core messaging from the College.