Admitted student t-shirt design
Getting accepted into college is a big deal. So when IUPUI Office of Admissions approached us about a t-shirt design for newly admitted students, I knew it needed to be something that reflected the excitement and pride of finding out such news.
We chose to centralize the design and messaging around their mascot, the jaguar. Custom illustration and hand-lettering were done to give the shirt a handmade feel, and something students would want to keep.
American Advertising Award Winner