If you’ve ever been to college or even to a college campus, you realize how many free shirts are given away. It’s incredible. When IUPUI Office of Admissions approached us regarding t-shirt designs for their visiting students, they knew what they were up against. They didn’t want a basic t-shirt; they wanted something prospective students wanted to keep.

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The shirts are handed out with the IUPUI viewbook on campus visit days. Throughout the tour, students get a look at what college is like at an urban campus with the city as your backyard. With that in mind, it only made sense to do a custom illustration featuring prominent buildings from the Indianapolis skyline.