Logo and identity development

Lead Designer

Heyday Homestead LLC was started by two young farmers serving Northwestern Montana with high-quality organic microgreens, assorted produce, and pasture-raised eggs. 

Looking to differentiate themselves among the many farmers in Flathead Valley, Heyday Homestead reached out to create an identity for their small farm. Located at the base of Glacier National Park, I knew I wanted to pull my inspiration from the surrounding landscape. The color palette echoed the cold, natural tones of the countryside and the two peaks in the logo are symbolic of the mountain view from where the two farmers met.

The project included logo design and basic brand development to be used on packaging and promotional materials.